A great internal communications function will improve the performance, profitability and culture of a company.
That is what gets me out of bed and drives my ambition.
It also gives me the confidence to meet with colleagues and know that, by representing the internal communications function, I have an important role to play.
My philosophy with communications is less is more: every piece of content must be of the highest quality.
The content has to align with the values, brand and strategy as well - no rogue content allowed. This can only be done with care, attention and serious levels of planning.
But it can only catch the eye if it has that creative hook. It’s that ability to hook an audience that I bring to the table.
I then agree specific targets (whether it’s leadership engagement metrics, measurably shifting culture or getting employees ready for change) to hold me to account, and how and when I will report the performance of my communications
Next, I understand what channels resonate best with my audience. This often involves engaging with an internal focus group. It can also often involve launching new channels. Finally, I like to take a step back, plot out a 12-month plan of communications activities with my stakeholders and communications colleagues, and brainstorm how we can push our campaigns and events as far as possible.
I want bold visuals that push the brand as far as it will go. Campaigns that catch people off guard and suck them in. Videos that speak from and to the heart.
