Internal Magazine
Grows External Legs
Communications Executive, Slaughter and May, 2013 - 15
I led the launch and production of a quarterly 16-page employee magazine, managing a creative agency to deliver the design, print and copy on-time. After a successful start, we started issuing the magazine to clients and alumni. Here you can see some examples of the articles published.
My role was to come up with each edition’s features and interviews, and to manage the creative agency, who designed every page and who wrote approximately 50% of the content.
The other 50% of the copy was drafted by myself and other members of the Communications team. The magazine had an exceptional internal read-rate of above 85%, and received superb feedback on the quality of the writing and the design.